On the evening of April 26, the final of the marketing competition "make your marketing dream come true" kicked off in Beijing Language and Culture University Run Run Shaw lecture hall.
The final applied the integral system, was divided into three links including wonderful marketing, brave marketing, and marketing king. The first link was the team display, the contestants’ creative marketing plan and logical marketing results made them shine in front of the audience. The second link demanded contestants to comment on film and television works from a marketing point of view. This new link not only examined the contestants' marketing knowledge reserve, but also tested their ability of analysis, understanding and application. The third link was on-site marketing, regarding the competition site as a restaurant consumption scene, and let the contestants recommend their own preferential scheme to the evaluation group members. In the ingenious scenario, the contestants vividly displayed their marketing plan.
In this marketing consumption, the contestants showed the professional quality and excellent style of BLCU students in the field of marketing. The competition also provided students with the opportunity to apply what they have learned, let students get marketing methods and skills in practice, improved their ability from all aspects and forge forward bravely in business.