In recent years, the rapid rise of mobile publication which is represented by the mobile publishing and handheld reader is regarded as a significant turning point for digital publishing, and it’s highly expected to have a bright prospect. After more than a year’s preparation, development and processing, Beijing Language and Culture University Press will uploads its first digital mobile products to App background, with Small Chinese Bookshelf and other two series products selling online officially. It symbolizes the start of digital mobile production of BLCU Press, exploiting a new publishing form in addition to the traditional paper publishing, electronic and audio-visual publishing, and internet publishing, thus forming new profit-growth point and further improving market competitiveness. Besides the domestic online selling, this kind of products is also launched in North America market by the branch office of BLCU Press --- Phoenix Tree Publishing Inc.