On May 14, with the turning over of Beijing 2014 college entrance examination tables, the enrollment propaganda has successfully concluded in Beijing. In recent years, our school attached great importance to undergraduate admission publicity and used new media and print media, television, radio and other traditional media, combining with series brand campaigns of “School Day”, “well-known professors into high schools” and “high-quality students into our campus” to propagandizeour school, forming a three-dimensional, multi-level and comprehensive recruitment propaganda system.
In 2014, the Office of Admissions and Employment of our school has taken the enrollment as an important basic work, and conducted a series of targeted campaign tactics since April. In aspect of new media, the school recorded interviews and promotional video through People's Daily Online, Xinhuanet, Tencent, China Network, and published press releasesby Bright Entrance Exam for College;in aspect of traditional media, more than 20 medias including CCTV, Radio Beijing, China News Agency, “Beijing examinations News”,“Beijing Daily”,“ Beijing News”,“Beijing Times”and other media have publicized and reported the admission policy of our school; in aspect of activities, our school organized the“School Day”and“high-quality students into our campus”, participated in school days of Beijing University of Civil Engineering and Architecture, Beijing University of Technology and Yuxin Middle School. In addition, in the Office of Admissions and Employment has no weekends or holidays, they have acceptedmore than a million of consultations at home, telephone consultations, network consultations, microblog and Wechat consultations.